The strategy

I created the visual design for the brand’s entire presence at the event: the stand, the team shirts, and the giveaways that helped connect with the audience. I also designed paid ads with geolocation, targeting people who were at the event and sending them to the campaign’s landing page.

The main idea of the activation was to show that many visitors were at the event because of the ads created by Agência Paes, which was responsible for Gramado’s digital marketing.

The campaign highlighted that the tickets bought through paid ads were a result of the agency’s strategy, and the stand brought this digital work into a physical and memorable experience.